Membership MRR · coach productivity · class utilization
CrossFit Gym Valuation Calculator
Estimate what your CrossFit affiliate is worth using SDE multiples, revenue multiples, and recurring revenue quality.
CrossFit affiliate valuation reflects recurring revenue quality, community retention, and coach systems. This calculator applies industry SDE multiples and adjusts for membership-heavy revenue mix.
- Estimated Value = SDE × Industry Multiple (typically 2.8x–4.2x)
- SDE = Net Profit + Owner Salary + add-backs
- High recurring revenue and strong community retention support premium multiples
Built for affiliate owners planning an exit, buyers evaluating acquisitions, and brokers pricing CrossFit listings.
Source: BizMetricsHQ Composite CrossFit affiliate operator benchmarks (2025–2026). Methodology
Business Financials
Estimated Value
$740,000
Range: $560,000 – $840,000
At 3.7x SDE (adjusted for 91% membership revenue)
SDE-Based Value
$740,000
Revenue-Based Value
$665,000
Industry Multiples
Revenue Multiple
0.5x – 1.0x
Median 0.7x
SDE Multiple
2.8x – 4.2x
Median 3.7x
EBITDA Multiple
3.6x – 5.6x
Median 4.6x
Example: $950,000 revenue · $200,000 SDE → ~$740,000 at 3.7x SDE
Related CrossFit Data
- CrossFit Gym Revenue Benchmarks
Median $950K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Class Utilization Dashboard
Class fill, occupancy, and revenue per class benchmarks.
- Coach Productivity
Revenue per coach, member load, and coaching-hour economics.
- Affiliate Valuation Multiples
SDE, EBITDA, and revenue multiples for CrossFit affiliate sales.
Related Tools
- CrossFit Revenue Calculator
Project annual revenue from memberships, PT, nutrition, and ancillary income.
- Membership Revenue Calculator
Model MRR from active members and average monthly dues.
- Coach Productivity Calculator
Benchmark revenue per coach, class load, and coaching-hour economics.
- Class Capacity Calculator
Estimate revenue impact from class fill rate and box capacity utilization.
- Member Lifetime Value Calculator
Calculate LTV from ARPU, retention, and ancillary upsells.
- Break-even Calculator
Model member count and revenue needed to cover fixed costs and coach payroll.
Frequently Asked Questions
How are CrossFit gyms valued?
Most owner-operated CrossFit affiliates are valued using SDE multiples, typically 2.8x–4.2x. A box with $200K SDE at 3.7x would be worth ~$740K. Revenue multiples (0.5x–1.0x) are used as a cross-check.
What is a good SDE multiple for a CrossFit gym?
The median SDE multiple for quality CrossFit affiliates is ~3.7x. Boxes with low churn, strong coach systems, and nutrition upsells can reach the top of the 2.8x–4.2x range.
How much is a CrossFit gym with $950K revenue worth?
A box with $950K revenue and $200K SDE typically sells for $560K–$840K (2.8x–4.2x SDE), with a median near $740K at 3.7x. Community retention, coach systems, and lease terms affect the final multiple.