Membership MRR · coach productivity · class utilization
CrossFit Revenue Calculator
Project annual CrossFit affiliate revenue from active members, memberships, personal training, nutrition, and ancillary income.
CrossFit affiliate revenue is driven by membership MRR and coach-led upsells — personal training, nutrition, foundations programs, and events. This calculator projects annual revenue from your member base and supplemental income streams.
- Membership MRR = Active Members × Average Monthly Dues
- Total Revenue = (MRR + Ancillary Monthly) × 12
- Median CrossFit affiliate revenue is ~$950K with ~91% recurring-weighted income
Built for CrossFit box owners forecasting revenue, pricing membership tiers, and modeling PT and nutrition income.
Source: BizMetricsHQ Composite CrossFit affiliate operator benchmarks (2025–2026). Methodology
Revenue Inputs
Model revenue from members, PT, nutrition, and ancillary income.
Estimated Annual Revenue
$945,600
Typical vs benchmark · 75% from memberships
Total MRR
$78,800
Membership MRR
$59,200
Revenue Per Member
$246/mo
Ancillary MRR
$19,600
Industry Benchmark
Median ~$950,000 annual revenue
-$4,400 vs median · ~$210/mo per member
Revenue Benchmarks
| Metric | Industry Range |
|---|---|
| Median Annual Revenue | $520K – $1.25M |
| Membership Share of Revenue | 52 – 65% |
| Revenue Per Member | $165 – $285/mo |
| Median Active Members | 180 – 380 |
Related CrossFit Data
- CrossFit Gym Revenue Benchmarks
Median $950K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Class Utilization Dashboard
Class fill, occupancy, and revenue per class benchmarks.
- Coach Productivity
Revenue per coach, member load, and coaching-hour economics.
- Affiliate Valuation Multiples
SDE, EBITDA, and revenue multiples for CrossFit affiliate sales.
Related Tools
- Membership Revenue Calculator
Model MRR from active members and average monthly dues.
- Coach Productivity Calculator
Benchmark revenue per coach, class load, and coaching-hour economics.
- Class Capacity Calculator
Estimate revenue impact from class fill rate and box capacity utilization.
- Member Lifetime Value Calculator
Calculate LTV from ARPU, retention, and ancillary upsells.
- CrossFit Gym Valuation Calculator
Estimate affiliate value using SDE multiples and recurring revenue quality.
- Break-even Calculator
Model member count and revenue needed to cover fixed costs and coach payroll.
Frequently Asked Questions
How do you calculate CrossFit gym revenue?
Annual revenue equals total monthly revenue × 12. Total monthly revenue includes membership MRR (active members × average dues) plus personal training, nutrition coaching, foundations programs, retail, and events.
What is average CrossFit gym revenue per member?
Well-run CrossFit affiliates typically generate $165–$285 per member per month when PT and nutrition upsells are included. The median is ~$210/mo across a mature member base.
How many members does a $950K box need?
At ~$210/mo revenue per member, roughly 4,500 member-months of revenue are needed annually — about 280–380 active members when ancillary income is included.