Membership MRR · coach productivity · class utilization
Membership Revenue Calculator
Model monthly recurring revenue from active members, average dues, and autopay membership tiers.
Membership MRR is the foundation of CrossFit affiliate economics. This calculator models recurring revenue from your active member base and benchmarks against typical box dues.
- Membership MRR = Active Members × Average Monthly Dues
- Annual Membership Revenue = MRR × 12
- Median affiliate MRR is ~$72K/mo at ~320 active members
Built for box owners tracking MRR growth, pricing tiers, and recurring revenue quality.
Source: BizMetricsHQ Composite CrossFit affiliate operator benchmarks (2025–2026). Methodology
Membership Inputs
Model MRR from active members and dues.
Membership MRR
$59,200
Typical vs benchmark · $710,400/yr
Autopay MRR
$54,464
Implied Box Revenue
$780,659
Industry Benchmark
Median ~$72,000/mo MRR
-$12,800 vs median · ~320 active members
Membership Benchmarks
| Metric | Industry Range |
|---|---|
| Median Monthly Dues | $150 – $250/mo |
| Active Members (median box) | 180 – 380 |
| Membership MRR (median) | $48K – $95K/mo |
| Recurring Revenue % | 85 – 95% |
Related CrossFit Data
- CrossFit Gym Revenue Benchmarks
Median $950K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Class Utilization Dashboard
Class fill, occupancy, and revenue per class benchmarks.
- Coach Productivity
Revenue per coach, member load, and coaching-hour economics.
- Affiliate Valuation Multiples
SDE, EBITDA, and revenue multiples for CrossFit affiliate sales.
Related Tools
- CrossFit Revenue Calculator
Project annual revenue from memberships, PT, nutrition, and ancillary income.
- Coach Productivity Calculator
Benchmark revenue per coach, class load, and coaching-hour economics.
- Class Capacity Calculator
Estimate revenue impact from class fill rate and box capacity utilization.
- Member Lifetime Value Calculator
Calculate LTV from ARPU, retention, and ancillary upsells.
- CrossFit Gym Valuation Calculator
Estimate affiliate value using SDE multiples and recurring revenue quality.
- Break-even Calculator
Model member count and revenue needed to cover fixed costs and coach payroll.
Frequently Asked Questions
What is MRR for a CrossFit gym?
Membership MRR equals active paying members multiplied by average monthly dues. A box with 320 members at $185/mo generates $59,200 in membership MRR — before PT and nutrition upsells.
What is a good membership price for a CrossFit gym?
Unlimited memberships typically range $150–$250/mo depending on market. Urban affiliates charge $200–$250/mo; suburban boxes often price $150–$185/mo.
How many members should a CrossFit gym have?
Most affiliates break even between 80–120 active members and reach healthy margins at 180–320 engaged members with strong coach productivity.