Membership MRR · coach productivity · class utilization
Member Lifetime Value Calculator
Estimate member lifetime value from monthly ARPU, churn rate, and acquisition cost.
Member lifetime value tells you how much a paying CrossFit member is worth over their full membership — and whether your marketing spend pays back. Community-driven affiliates often see $3,400–$5,800 LTV due to nutrition and PT upsells.
- Avg. Lifespan (months) ≈ 1 ÷ Monthly Churn Rate
- LTV = Monthly ARPU × Average Lifespan (months)
- Healthy LTV:CAC ratio is 3:1 or higher
Built for box owners evaluating intro offers, referral programs, and community retention investments.
Source: BizMetricsHQ Composite CrossFit affiliate operator benchmarks (2025–2026). Methodology
Member Economics
Model LTV from revenue per member and churn.
Member Lifetime Value
$5,000
Typical vs benchmark · $800 vs ~$4,200 median
Avg. Member Lifespan
23.8 mo
Implied Annual Retention
59.8%
LTV-to-CAC Ratio
27.8x
CAC Payback Health
Strong
Industry Benchmark
$2,400 – $4,200 typical LTV · 3:1+ LTV:CAC target
~$210/mo revenue per member
LTV Benchmarks
| Metric | Industry Range |
|---|---|
| Revenue Per Member | $165 – $285/mo |
| Monthly Churn | 2.8 – 6.5% |
| Member LTV | $3,400 – $5,800 |
| Customer Acquisition Cost | $120 – $280 |
Related CrossFit Data
- CrossFit Gym Revenue Benchmarks
Median $950K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Class Utilization Dashboard
Class fill, occupancy, and revenue per class benchmarks.
- Coach Productivity
Revenue per coach, member load, and coaching-hour economics.
- Affiliate Valuation Multiples
SDE, EBITDA, and revenue multiples for CrossFit affiliate sales.
Related Tools
- CrossFit Revenue Calculator
Project annual revenue from memberships, PT, nutrition, and ancillary income.
- Membership Revenue Calculator
Model MRR from active members and average monthly dues.
- Coach Productivity Calculator
Benchmark revenue per coach, class load, and coaching-hour economics.
- Class Capacity Calculator
Estimate revenue impact from class fill rate and box capacity utilization.
- CrossFit Gym Valuation Calculator
Estimate affiliate value using SDE multiples and recurring revenue quality.
- Break-even Calculator
Model member count and revenue needed to cover fixed costs and coach payroll.
Frequently Asked Questions
How do you calculate CrossFit member LTV?
LTV equals monthly revenue per member multiplied by average membership lifespan in months. Lifespan can be estimated as 1 ÷ monthly churn rate. At $210/mo and 4.2% churn, lifespan is ~24 months and LTV is ~$5,040.
What is a good member LTV for a CrossFit gym?
Community-driven affiliates typically see $3,400–$5,800 LTV depending on PT and nutrition upsells. Higher ARPU and lower churn drive top-quartile LTV.
What LTV:CAC ratio should a CrossFit gym target?
A 3:1 LTV:CAC ratio is the minimum for sustainable growth. Top affiliates achieve 4:1+ by lowering CAC through member referrals while improving foundations-to-membership conversion.