Patient LTV · retention
Patient Lifetime Value Calculator
Estimate total revenue per patient over their relationship with your medical spa.
Patient lifetime value (LTV) shows how much each patient is worth over time. Injectable patients on a 3–4 month maintenance cadence build high LTV from repeat visits.
- LTV = Average Treatment × Visits per Year × Patient Lifespan (Years)
- Injectable patients visit 3–4 times per year on maintenance plans
- Typical medical spa patient LTV ranges $4,000–$15,000
Built for medical spa owners sizing marketing spend and membership program ROI.
Source: BizMetricsHQ 120+ medical spas (2025–2026). Methodology
Patient LTV Inputs
Patient Lifetime Value
$8,000
Status: healthy
Annual Value per Patient
$1,600
Lifetime Gross Profit
$5,200
Monthly Value per Patient
$133
Industry Benchmarks
Average Treatment
$250 – $600
Visits per Year
3 – 6
Patient Lifespan
3 – 8 years
Typical LTV
$4K – $15K
Related Medical Spa Data
- Medical Spa Benchmarks
Median $1.2M revenue — treatment value, revenue per provider, and utilization ranges.
- Medical Spa Profit Margins
Healthy range 15–30% net margin with strong injectable volume.
- Medical Spa Owner Income
Owner-operator median $180K; established med spas $250K–$400K.
- Medical Spa Valuation
SDE multiples 3.0×–5.5× at transaction.
Related Tools
- Medical Spa Revenue Calculator
Project annual revenue from providers, treatment volume, and average ticket.
- Medical Spa Profit Margin Calculator
Model net margin from treatment revenue, payroll, supplies, and overhead.
- Medical Spa EBITDA Calculator
Calculate EBITDA margin from revenue and operating expense structure.
- Medical Spa Startup Cost Calculator
Estimate total launch investment — buildout, devices, inventory, and working capital.
- Medical Spa Break-even Calculator
Find the monthly revenue and treatments needed to cover fixed costs.
- Medical Spa Valuation Calculator
Estimate practice value using SDE and medical spa industry multiples.
- Revenue per Provider Calculator
Benchmark each provider's annual treatment revenue against industry ranges.
- Revenue per Treatment Room Calculator
Measure revenue productivity per treatment room annually.
- Treatment Room Utilization Calculator
Measure booked vs available room hours to spot idle capacity.
- Marketing ROI Calculator
Track marketing spend against new patient acquisition and revenue generated.
- Membership Revenue Calculator
Model recurring revenue from membership plans and package enrollments.
Frequently Asked Questions
What is a good patient lifetime value for a medical spa?
A healthy medical spa patient lifetime value is $4,000–$15,000, depending on treatment mix and retention. Injectable patients on a 3–4 month cadence with membership plans drive the highest LTV.
How do medical spas increase patient lifetime value?
Increase medical spa LTV with membership programs, combination treatment packages, automated rebooking reminders, and medical-grade skincare retail. Each extra visit per year compounds lifetime revenue significantly.