Marketing ROI · acquisition
Marketing ROI Calculator
Track marketing spend against new patient acquisition and revenue generated.
Marketing ROI tells you whether your patient acquisition spend is paying off. This calculator measures revenue generated from new patients against your marketing investment.
- ROI = (New Patients × Avg Revenue per Patient) ÷ Marketing Spend
- Healthy medical spa marketing ROI runs 3×–6×
- Track cost per new patient alongside ROI for full picture
Built for medical spa owners evaluating digital ads, social media, and referral program spend.
Source: BizMetricsHQ 120+ medical spas (2025–2026). Methodology
Marketing Inputs
Marketing ROI
2.0×
Status: below
Revenue from New Patients
$30,000
Net Return
$15,000
Cost per New Patient
$600
Industry Benchmarks
Marketing ROI
3× – 6×
Cost per Lead
$40 – $120
Conversion Rate
25 – 45%
Marketing % of Revenue
8 – 15%
Related Medical Spa Data
- Medical Spa Benchmarks
Median $1.2M revenue — treatment value, revenue per provider, and utilization ranges.
- Medical Spa Profit Margins
Healthy range 15–30% net margin with strong injectable volume.
- Medical Spa Owner Income
Owner-operator median $180K; established med spas $250K–$400K.
- Medical Spa Valuation
SDE multiples 3.0×–5.5× at transaction.
Related Tools
- Medical Spa Revenue Calculator
Project annual revenue from providers, treatment volume, and average ticket.
- Medical Spa Profit Margin Calculator
Model net margin from treatment revenue, payroll, supplies, and overhead.
- Medical Spa EBITDA Calculator
Calculate EBITDA margin from revenue and operating expense structure.
- Medical Spa Startup Cost Calculator
Estimate total launch investment — buildout, devices, inventory, and working capital.
- Medical Spa Break-even Calculator
Find the monthly revenue and treatments needed to cover fixed costs.
- Medical Spa Valuation Calculator
Estimate practice value using SDE and medical spa industry multiples.
- Revenue per Provider Calculator
Benchmark each provider's annual treatment revenue against industry ranges.
- Revenue per Treatment Room Calculator
Measure revenue productivity per treatment room annually.
- Patient Lifetime Value Calculator
Estimate total revenue per patient over their relationship with your med spa.
- Treatment Room Utilization Calculator
Measure booked vs available room hours to spot idle capacity.
- Membership Revenue Calculator
Model recurring revenue from membership plans and package enrollments.
Frequently Asked Questions
What is a good marketing ROI for a medical spa?
A healthy medical spa marketing ROI is 3×–6× — meaning every $1 in marketing spend generates $3–$6 in revenue from new patients. ROI below 3× usually signals inefficient ad targeting or low conversion rates.
How do I calculate medical spa marketing ROI?
Multiply new patients acquired by average revenue per patient, then divide by total marketing spend. Include digital ads, social media, events, and referral incentives in your marketing spend figure.