Membership MRR · ancillary revenue
Gym Revenue Calculator
Project annual gym revenue from active members, membership dues, personal training, and ancillary income.
Gym revenue is driven by active members and revenue per member — not just headcount. This calculator projects annual revenue from your membership base and ancillary income streams, then benchmarks against typical independent gym economics.
- Membership MRR = Active Members × Average Monthly Dues
- Total Revenue = (MRR + Ancillary Monthly) × 12
- Median independent gym revenue is ~$1.2M with ~62% from memberships
Built for gym owners forecasting revenue, pricing membership tiers, and modeling personal training penetration.
Source: BizMetricsHQ Composite industry benchmarks (2024–2025 (HFA); 2025–2026 (owner economics)). Methodology
Revenue Inputs
Model revenue from members and ancillary streams.
Estimated Annual Revenue
$1,200,000
Typical vs benchmark · 58% from memberships
Total MRR
$100,000
Membership MRR
$57,600
Revenue Per Member
$83/mo
Ancillary MRR
$42,400
Industry Benchmark
Median ~$1,200,000 annual revenue
+$0 vs median · ~$43/mo per member
Revenue Benchmarks
| Metric | Industry Range |
|---|---|
| Median Annual Revenue | $650K – $1.8M |
| Membership Share of Revenue | 55 – 70% |
| Revenue Per Member | $43 – $65/mo |
| Median Active Members | 400 – 1,400 |
Related Gym Data
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- Gym Valuation Calculator
Estimate gym value using SDE multiples and recurring revenue quality.
Frequently Asked Questions
How do you calculate gym revenue?
Annual gym revenue equals total monthly revenue × 12. Total monthly revenue includes membership MRR (active members × average dues) plus personal training, group classes, retail, and other ancillary income.
What is average gym revenue per member?
HFA industry data suggests ~$517 per member per year (~$43/mo). Independent gyms with strong personal training penetration often reach $50–$65 per member per month.
How many members does a $1.2M gym need?
At $43/mo revenue per member, roughly 2,325 member-months of revenue are needed — about 850–1,000 active members when ancillary income is included. At dues-only economics ($38/mo median), you need more members or higher upsell revenue.
What percentage of gym revenue should come from memberships?
Typical independent gyms derive 55–70% of revenue from membership dues, with personal training and classes providing margin-rich supplemental income. Heavy PT penetration lowers membership share but can increase total revenue per member.