BizMetricsHQ

Industry data hub · 2025–2026 · 310+ roofing companies

Roofing Industry Benchmarks

Revenue, profit margins, owner salaries, valuation multiples, and business economics for roofing companies in the United States.

HVACPlumbingElectricalLandscaping
Revenue$2.0Mmedian annual revenueView Benchmarks →Margin9%median net marginView Benchmarks →Owner Pay$140Kmedian compensationView Benchmarks →Valuation2.6× SDEmedian multipleView Benchmarks →

Industry Intelligence

Roofing Industry Scorecard

Overall

Solid

  • Profitability
  • Scalability
  • Startup Difficulty
  • Recurring Revenue
  • Recession Resistance
  • Weather Dependence
  • Growth Potential

Industry Snapshot

  • Category
    Home Services
  • Primary Revenue Model
    Project-Based
  • Capital Requirement
    Medium
  • Sales Dependency
    Very High
  • Recurring Revenue
    Low
  • Seasonality
    Medium

Benchmark Your Roofing Business

Compare your company against industry quartiles.

Your overall rating

Average
  • RevenueAverage
  • Net MarginAverage
  • Install CrewsAverage
  • Maintenance RevenueAverage

Source: BizMetricsHQ 310+ roofing companies (2025–2026). Methodology

Roofing Industry Insights

What makes roofing economics different from service-based home trades.

  • Project-based revenue model

    Roofing companies typically generate revenue through roof replacements, repairs, and insurance-related projects — with larger average ticket sizes than most home service trades.

  • Low recurring revenue

    Unlike HVAC and plumbing businesses, roofing revenue is highly project-based, resulting in larger average tickets but far less recurring customer activity. Maintenance contracts represent only 5–15% of revenue for most operators.

  • Storm-driven demand spikes

    Storm events can significantly increase local demand, creating periods of rapid revenue growth for established operators with insurance restoration capabilities and strong sales processes.

  • Sales over utilization

    Lead generation and sales conversion often have a larger impact on roofing profitability than crew utilization alone. Companies that master inspection-to-close workflows outperform peers on margin.

Average Roofing Company Revenue

Annual revenue percentiles for owner-operated roofing companies.

PercentileRevenue
25th$800K
Median$2.0M
75th$3.2M
Top 10%$4.5M+

Distribution: 25th $800K · Median $2.0M · 75th $3.2M.

Revenue Mix

Where roofing company revenue typically comes from — project-heavy with insurance restoration in storm markets.

  • Roof Replacements
    42%

    Full tear-off and replacement — highest ticket residential work

  • Roof Repairs
    18%

    Leak repairs, patch work, and storm damage fixes

  • Insurance Claims
    28%

    Storm restoration and hail/wind damage projects

  • Commercial Roofing
    8%

    Flat roof, TPO, and commercial building projects

  • Maintenance Work
    4%

    Annual inspections, gutter cleaning, and minor upkeep

Roofing Profit Margins

Gross and net margin benchmarks for roofing contractors.

Net margin distribution

Poor

3 – 6%

Average

7 – 10%

Good

11 – 13%

Top Performer

14 – 18%

MetricValue
Gross Margin28 – 38%
Net Margin6 – 13%
Owner Salary (normalized)$80K – $220K

Cost Structure

Expense Benchmarks

Expense Category% Revenue
Crew Labor25 – 35%
Materials30 – 42%
Marketing & Lead Gen8 – 14%
Fleet & Equipment5 – 8%
Office & Admin6 – 10%
Insurance & Bonding4 – 8%

How Much Do Roofing Business Owners Make?

Owner compensation from solo operator to multi-city roofing brand.

Owner-Operator

Compensation Benchmark

$80K – $130K

Small Roofing Firm

Compensation Benchmark

$130K – $175K

Regional Roofing Company

Compensation Benchmark

$175K – $280K

Multi-City Operator

Compensation Benchmark

$280K – $400K+

Roofing Business Valuation Multiples

SDE, EBITDA, and revenue multiples used to value roofing companies at sale.

SDE Multiple

2.0× – 3.2×

EBITDA Multiple

3.0× – 5.0×

Revenue Multiple

0.4× – 0.8×

Estimated Roofing Business Value

Quick SDE-based valuation using industry multiples.

Estimated Value

$936,000

Range: $720,000 – $1,152,000

At 2.6× SDE on $360,000 SDE

SDE-Based Value

$936,000

Revenue-Based Value

$1,200,000

Example: $2.0M revenue · $360K SDE → ~$936K value at 2.6× SDE

What Top Roofing Companies Do Differently

Practices that separate high-performing roofing operators from the median.

Top Roofing Companies Often:

  • Generate high-quality leads consistently through diversified channels
  • Maintain strong sales processes from inspection to signed contract
  • Specialize in insurance claims and adjuster relationships
  • Diversify between repair and replacement work
  • Focus on reputation, reviews, and referral networks
  • Manage crews efficiently with weather-aware scheduling

Industry Outlook

Growth Drivers

  • Aging housing stock driving replacement cycles
  • Severe weather events increasing restoration demand
  • Insurance-funded project volume in storm markets
  • Commercial flat-roof and industrial demand
  • Solar roofing and integrated panel installations
  • Population growth in Sun Belt and suburban markets

Industry Challenges

  • Storm-driven revenue volatility and off-season slowdowns
  • Insurance claim complexity and adjuster negotiations
  • Skilled labor shortages for install crews
  • Material price fluctuations (shingles, lumber, metal)
  • Safety and liability exposure on every job site
  • Increased local competition and storm chaser saturation

Market Conditions Dashboard

Current industry drivers shaping roofing demand, costs, and crew availability.

Current Industry Drivers

Contextual signals roofing operators monitor when planning growth and capacity.

  • Housing Activity

    Moderate

    Replacement demand tied to home age and turnover

  • Storm Activity

    Elevated

    Sun Belt and coastal markets see frequent hail/wind events

  • Insurance Claims

    Strong

    20–40% of revenue in active storm markets

  • Material Costs

    Volatile

    Shingle and supply chain pricing affects gross margin

  • Labor Availability

    Tight

    Experienced roofers in short supply nationwide

Recurring Revenue Score

Recurring Revenue Potential

How roofing compares to service-based home trades — a key differentiator for business quality and valuation.

  • HVAC
  • Plumbing
  • Electrical
  • Roofing

Why This Matters

Recurring revenue drives predictable cash flow, higher valuation multiples, and lower owner dependence. HVAC maintenance agreements can represent 25–45% of revenue; roofing maintenance typically runs 5–15%. This structural difference affects revenue stability, exit potential, and how investors compare roofing to other home service businesses.

See comparisons: HVAC vs Roofing, Plumbing vs Roofing

Business Quality Scorecard

Quick assessment of typical roofing business characteristics.

Industry Intelligence

Typical Roofing Business Industry Scorecard

Overall

Solid

  • Revenue Stability
  • Growth Potential
  • Recurring Revenue
  • Scalability
  • Owner Dependence
  • Exit Potential

Insurance Claim Economics

How insurance restoration revenue shapes roofing economics in storm markets.

FactorTypical Range
Insurance Claim Revenue20 – 40% of revenue
Typical Project Value$12K – $28K
Claim Approval FactorsDocumentation & adjuster relationships
Storm Market Operators$150K – $400K+ owner pay

Roofing Industry Performance By State

Relative demand levels — no separate state pages yet.

StateDemand Level
TexasAbove Average
FloridaAbove Average
CaliforniaAverage
ColoradoAbove Average
GeorgiaAbove Average
OhioAverage

Industry Comparisons

Roofing Business Calculators

Run the numbers on revenue, profit margin, crew productivity, and valuation.

Roofing Startup Costs

Typical investment ranges for launching a roofing company.

Trucks & Equipment

$40K – $120K

Tools & Safety Gear

$15K – $50K

Marketing Launch

$30K – $80K

Working Capital

$35K – $90K

Total startup range: $100K – $350K · Varies by market, marketing spend, and crew launch strategy.

Frequently Asked Questions

How profitable is a roofing business?

Healthy roofing companies typically achieve 6–13% net profit margin, with a median around 9%. Top-quartile operators with strong sales processes and insurance restoration capabilities can reach 14–18%. Gross margins run 28–38% due to high material costs.

What is average roofing company revenue?

The median owner-operated roofing company generates about $2.0M in annual revenue. The interquartile range spans $800K (25th percentile) to $3.2M (75th percentile), with top-performing storm-market operators exceeding $4.5M.

How much do roofing company owners make?

Roofing business owners typically earn $80K–$220K in total compensation, with a median around $140K. Storm-market operators during active seasons can exceed $400K, while owner-operators in steady markets often earn $80K–$130K.

What is a roofing business worth?

Roofing businesses typically sell at 2.0×–3.2× SDE, with a median near 2.6×. A company with $2.0M revenue and $360K SDE might value between $720K and $1.15M. Companies with transferable sales teams and regional brands command premium multiples.

Are roofing businesses recession resistant?

Roofing is moderately recession-resistant. Essential repairs continue in downturns, but discretionary replacements and new construction slow. Insurance restoration provides a counter-cyclical buffer in storm markets. Revenue is more volatile than HVAC or plumbing.

How do roofing companies generate leads?

Top roofing companies use diversified lead channels: door-to-door canvassing, digital marketing (Google, Facebook), referral networks, insurance adjuster relationships, and storm chasing. Marketing typically represents 8–14% of revenue for growth-focused operators.

How dependent are roofing companies on storms?

Dependence varies by market. In hail and hurricane corridors, insurance restoration can represent 20–40% of annual revenue. Storm events can double or triple monthly revenue temporarily. Operators outside storm markets rely more on aging housing stock and replacement cycles.

Related Home Service Industries

310+ roofing companies · U.S. data · Methodology