MRR · autopay · recurring revenue
Membership Revenue Calculator
Model monthly recurring revenue from active members, average dues, and autopay membership tiers.
Membership MRR is the foundation of yoga studio economics. This calculator models recurring revenue from your active member base and benchmarks against typical boutique yoga studio dues.
- Membership MRR = Active Members × Average Monthly Dues
- Annual Membership Revenue = MRR × 12
- Median studio MRR is ~$48K/mo at ~220 active members
Built for studio owners tracking MRR growth, pricing tiers, and recurring revenue quality.
Source: BizMetricsHQ Composite boutique wellness benchmarks (2025–2026). Methodology
Membership Inputs
Model MRR from active members and dues.
Membership MRR
$26,180
Below vs benchmark · $314,160/yr
Autopay MRR
$23,038
Implied Studio Revenue
$357,000
Industry Benchmark
Median ~$48,000/mo MRR
-$21,820 vs median · ~220 active members
Membership Benchmarks
| Metric | Industry Range |
|---|---|
| Median Monthly Dues | $89 – $165/mo |
| Active Members (median studio) | 150 – 300 |
| Membership MRR (median) | $35K – $55K/mo |
| Recurring Revenue % | 80 – 92% |
Related Yoga Data
- Yoga Studio Revenue Benchmarks
Median $620K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Community Health Dashboard
Renewal, attendance, workshop participation, and referral rates.
- Studio Valuation Multiples
SDE, EBITDA, and revenue multiples for yoga studio sales.
Related Tools
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- Class Capacity Calculator
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- Client Lifetime Value Calculator
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- Instructor Productivity Calculator
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- Yoga Studio Valuation Calculator
Estimate studio value using SDE multiples and recurring revenue quality.
Frequently Asked Questions
What is MRR for a yoga studio?
Membership MRR equals active paying members multiplied by average monthly dues. A studio with 220 members at $119/mo generates $26,180 in membership MRR — before workshops and teacher training.
What is a good membership price for a yoga studio?
Unlimited or high-frequency memberships typically range $89–$165/mo depending on market. Urban boutique studios charge $130–$165/mo; suburban studios often price $89–$119/mo.
How many members should a yoga studio have?
Most yoga studios break even between 100–160 active members and reach healthy margins at 180–250 engaged members with strong community retention.