LTV · churn · CAC payback
Client Lifetime Value Calculator
Estimate client lifetime value from monthly ARPU, churn rate, and acquisition cost.
Client lifetime value tells you how much a paying yoga member is worth over their full membership — and whether your marketing spend pays back. Community-driven studios often see $2,100–$3,600 LTV due to workshop upsells and strong retention.
- Avg. Lifespan (months) ≈ 1 ÷ Monthly Churn Rate
- LTV = Monthly ARPU × Average Lifespan (months)
- Healthy LTV:CAC ratio is 3:1 or higher
Built for studio owners evaluating intro offers, referral programs, and community retention investments.
Source: BizMetricsHQ Composite boutique wellness benchmarks (2025–2026). Methodology
Client Economics
Model LTV from revenue per client and churn.
Client Lifetime Value
$2,875
Typical vs benchmark · $75 vs ~$2,800 median
Avg. Client Lifespan
20.8 mo
Implied Annual Retention
55.4%
LTV-to-CAC Ratio
20.5x
CAC Payback Health
Strong
Industry Benchmark
$2,400 – $4,200 typical LTV · 3:1+ LTV:CAC target
~$138/mo revenue per member
LTV Benchmarks
| Metric | Industry Range |
|---|---|
| Revenue Per Member | $105 – $185/mo |
| Monthly Churn | 3.5 – 7% |
| Client LTV | $2,100 – $3,600 |
| Customer Acquisition Cost | $80 – $220 |
Related Yoga Data
- Yoga Studio Revenue Benchmarks
Median $620K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per member benchmarks.
- Community Health Dashboard
Renewal, attendance, workshop participation, and referral rates.
- Studio Valuation Multiples
SDE, EBITDA, and revenue multiples for yoga studio sales.
Related Tools
- Yoga Studio Revenue Calculator
Project annual revenue from memberships, classes, workshops, and teacher training.
- Membership Revenue Calculator
Model MRR from active members and average monthly dues.
- Class Capacity Calculator
Estimate revenue impact from class fill rate and studio capacity utilization.
- Instructor Productivity Calculator
Benchmark revenue per instructor and teaching-hour economics.
- Yoga Studio Valuation Calculator
Estimate studio value using SDE multiples and recurring revenue quality.
Frequently Asked Questions
How do you calculate yoga client LTV?
LTV equals monthly revenue per member multiplied by average membership lifespan in months. Lifespan can be estimated as 1 ÷ monthly churn rate. At $138/mo and 4.8% churn, lifespan is ~21 months and LTV is ~$2,898.
What is a good client LTV for a yoga studio?
Community-driven yoga studios typically see $2,100–$3,600 LTV depending on workshop upsells and retention. Higher ARPU and lower churn drive top-quartile LTV.
What LTV:CAC ratio should a yoga studio target?
A 3:1 LTV:CAC ratio is the minimum for sustainable growth. Top studios achieve 4:1+ by lowering CAC through member referrals while improving intro-to-membership conversion.