SDE multiples · recurring revenue quality

Pilates Studio Valuation Calculator

Estimate what your Pilates studio is worth using SDE multiples, revenue multiples, and recurring revenue quality.

Pilates studio valuation reflects recurring revenue quality, class occupancy, and owner dependence. This calculator applies industry SDE multiples and adjusts for membership-heavy revenue mix.

  • Estimated Value = SDE × Industry Multiple (typically 2.5x–3.8x)
  • SDE = Net Profit + Owner Salary + add-backs
  • High recurring revenue and low churn support premium multiples

Built for studio owners planning an exit, buyers evaluating acquisitions, and brokers pricing boutique fitness listings.

Source: BizMetricsHQ Composite boutique fitness benchmarks (2025–2026). Methodology

Business Financials

Estimated Value

$741,000

Range: $487,500$741,000

At 3.8x SDE (adjusted for 88% membership revenue)

SDE-Based Value

$741,000

Revenue-Based Value

$595,000

Industry Multiples

  • Revenue Multiple

    0.5x – 0.9x

    Median 0.7x

  • SDE Multiple

    2.5x – 3.8x

    Median 3.8x

  • EBITDA Multiple

    3.5x – 5.5x

    Median 4.5x

Example: $850,000 revenue · $195,000 SDE → ~$741,000 at 3.8x SDE

Frequently Asked Questions

How are Pilates studios valued?

Most owner-operated Pilates studios are valued using SDE multiples, typically 2.5x–3.8x. A studio with $195K SDE at 3.8x would be worth ~$741K. Revenue multiples (0.5x–0.9x) are used as a cross-check.

What is a good SDE multiple for a Pilates studio?

The median SDE multiple for quality reformer studios is ~3.8x. Studios with low churn, high recurring revenue, and transferable systems can reach the top of the 2.5x–3.8x range.

How much is a Pilates studio with $850K revenue worth?

A studio with $850K revenue and $195K SDE typically sells for $490K–$740K (2.5x–3.8x SDE), with a median near $741K at 3.8x. Occupancy, instructor dependence, and lease terms affect the final multiple.