MRR · autopay · recurring revenue
Membership Revenue Calculator
Model monthly recurring revenue from active members, average dues, and autopay membership tiers.
Membership MRR is the foundation of Pilates studio economics. This calculator models recurring revenue from your active member base and benchmarks against typical reformer studio dues.
- Membership MRR = Active Members × Average Monthly Dues
- Annual Membership Revenue = MRR × 12
- Median studio MRR is ~$62K/mo at ~150 active members
Built for studio owners tracking MRR growth, pricing tiers, and recurring revenue quality.
Source: BizMetricsHQ Composite boutique fitness benchmarks (2025–2026). Methodology
Membership Inputs
Model MRR from active members and dues.
Membership MRR
$24,750
Below vs benchmark · $297,000/yr
Autopay MRR
$22,770
Implied Studio Revenue
$337,500
Industry Benchmark
Median ~$62,000/mo MRR
-$37,250 vs median · ~150 active members
Membership Benchmarks
| Metric | Industry Range |
|---|---|
| Median Monthly Dues | $120 – $220/mo |
| Active Members (median studio) | 100 – 200 |
| Membership MRR (median) | $50K – $75K/mo |
| Recurring Revenue % | 85 – 95% |
Related Pilates Data
- Pilates Studio Revenue Benchmarks
Median $850K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per client benchmarks.
- Client Economics Dashboard
LTV, visits, and contract length for reformer studios.
- Studio Valuation Multiples
SDE, EBITDA, and revenue multiples for Pilates studio sales.
Related Tools
- Pilates Studio Revenue Calculator
Project annual revenue from memberships, classes, and private sessions.
- Class Occupancy Calculator
Estimate revenue impact from class fill rate and reformer utilization.
- Client Lifetime Value Calculator
Calculate LTV from ARPU, retention, and private session upsells.
- Instructor Productivity Calculator
Benchmark revenue per instructor and teaching-hour economics.
- Pilates Studio Valuation Calculator
Estimate studio value using SDE multiples and recurring revenue quality.
Frequently Asked Questions
What is MRR for a Pilates studio?
Membership MRR equals active paying members multiplied by average monthly dues. A studio with 150 members at $165/mo generates $24,750 in membership MRR — before private sessions and class packages.
What is a good membership price for reformer Pilates?
Unlimited or high-frequency memberships typically range $120–$220/mo depending on market. Premium urban studios charge $180–$250/mo; suburban studios often price $120–$165/mo.
How many members should a Pilates studio have?
Most reformer studios break even between 80–120 active members and reach healthy margins at 140–180 engaged members with strong class occupancy.