ARPU · churn · LTV:CAC ratio
Client Lifetime Value Calculator
Estimate client lifetime value from monthly ARPU, churn rate, and acquisition cost.
Client lifetime value tells you how much a paying Pilates client is worth over their full membership — and whether your marketing spend pays back. Premium studios often see $2,400–$4,200 LTV due to higher ARPU and private session upsells.
- Avg. Lifespan (months) ≈ 1 ÷ Monthly Churn Rate
- LTV = Monthly ARPU × Average Lifespan (months)
- Healthy LTV:CAC ratio is 3:1 or higher
Built for studio owners evaluating intro offers, referral programs, and retention investments.
Source: BizMetricsHQ Composite boutique fitness benchmarks (2025–2026). Methodology
Client Economics
Model LTV from revenue per client and churn.
Client Lifetime Value
$5,132
Strong vs benchmark · $2,032 vs ~$3,100 median
Avg. Client Lifespan
26.3 mo
Implied Annual Retention
62.8%
LTV-to-CAC Ratio
28.5x
CAC Payback Health
Strong
Industry Benchmark
$2,400 – $4,200 typical LTV · 3:1+ LTV:CAC target
~$195/mo revenue per client
LTV Benchmarks
| Metric | Industry Range |
|---|---|
| Revenue Per Client | $150 – $280/mo |
| Monthly Churn | 2.5 – 6% |
| Client LTV | $2,400 – $4,200 |
| Customer Acquisition Cost | $120 – $280 |
Related Pilates Data
- Pilates Studio Revenue Benchmarks
Median $850K — revenue percentiles and revenue mix.
- Membership Economics
MRR, dues, churn, and revenue per client benchmarks.
- Client Economics Dashboard
LTV, visits, and contract length for reformer studios.
- Studio Valuation Multiples
SDE, EBITDA, and revenue multiples for Pilates studio sales.
Related Tools
- Pilates Studio Revenue Calculator
Project annual revenue from memberships, classes, and private sessions.
- Membership Revenue Calculator
Model MRR from active members and average monthly dues.
- Class Occupancy Calculator
Estimate revenue impact from class fill rate and reformer utilization.
- Instructor Productivity Calculator
Benchmark revenue per instructor and teaching-hour economics.
- Pilates Studio Valuation Calculator
Estimate studio value using SDE multiples and recurring revenue quality.
Frequently Asked Questions
How do you calculate Pilates client LTV?
LTV equals monthly revenue per client multiplied by average membership lifespan in months. Lifespan can be estimated as 1 ÷ monthly churn rate. At $195/mo and 3.8% churn, lifespan is ~26 months and LTV is ~$5,070 before capping outliers.
What is a good client LTV for a Pilates studio?
Premium reformer studios typically see $2,400–$4,200 LTV depending on private session upsells and retention. Higher ARPU and lower churn drive top-quartile LTV.
What LTV:CAC ratio should a Pilates studio target?
A 3:1 LTV:CAC ratio is the minimum for sustainable growth. Top studios achieve 4:1+ by lowering CAC through referrals while improving intro-to-membership conversion.