Restaurant Industry Benchmarks

Revenue, profit margins, owner salaries, valuation multiples and key industry metrics for independent restaurants.

Examples:HVACDentalGym

Industry Intelligence

Restaurant Industry Scorecard

Overall

Moderate

  • Profitability
  • Scalability
  • Startup Difficulty
  • Recurring Revenue
  • Recession Resistance

Restaurant Economics At A Glance

MetricValue
Revenue Range$450K – $1.6M
Profit Margin4% – 12%
Owner Salary$55K – $120K
Employees12 – 28
Startup Cost$275K – $750K
Valuation Multiple1.8x – 3.2x SDE

Ranges reflect 25th–75th percentile across 680+ U.S. independent restaurants. See methodology

Average Restaurant Revenue

How much independent restaurants earn — distribution, by concept type, and key drivers.

Revenue distribution

Bottom 25%

$450K

Median

$850K

Top 25%

$1.6M

Revenue by Type

Restaurant TypeRevenue
Fast Casual$920K
Casual Dining$1.1M
Fine Dining$1.8M
Food Truck$380K

Revenue Drivers

  • Location

    Urban high-traffic sites drive 30–50% higher revenue than suburban locations.

  • Seating capacity

    Revenue scales with covers until kitchen or service bottlenecks cap throughput.

  • Table turnover

    Fast casual averages 3–4 turns per day; fine dining often 1–1.5.

  • Average ticket size

    A $2 increase in average check can add $80K+ annually at moderate volume.

Restaurant Profit Margins

Net margin benchmarks by performance tier and restaurant type.

Margin distribution

Poor

2–4%

Average

6–8%

Top Quartile

10–14%

Margin by Type

TypeMargin
Fast Food6–10%
Casual Dining5–9%
Fine Dining8–14%

Cost Breakdown

  • Food Cost
    32%
  • Labor Cost
    30%
  • Rent
    8%
  • Marketing
    4%
  • Other
    18%

How Much Do Restaurant Owners Make?

Owner compensation by restaurant size and scale.

Small Restaurant

$45K – $75K

Owner-operator, single location, under $600K revenue.

Average Restaurant

$75K – $110K

Established independent, $700K–$1.2M revenue.

Multi-location Owner

$120K – $250K+

2–4 units or strong single flagship doing $1.5M+.

Influencing Factors

  • Ownership structure (sole proprietor vs. S-corp salary + distributions)
  • Location and rent burden as % of revenue
  • Number of locations and management layer

Restaurant Valuation Multiples

How independent restaurants are priced in the market.

Revenue Multiple

0.3x – 0.6x

median 0.45x

Used for high-volume, thin-margin concepts.

SDE Multiple

1.8x – 3.2x

median 2.4x

Standard for independent restaurants under $3M revenue.

EBITDA Multiple

2.5x – 4.5x

median 3.5x

Common for multi-unit or absentee-owned operations.

Example Valuation

Restaurant Revenue
$1M
SDE
$200K
Valuation
$480K
Multiple
2.4x SDE

Benchmark Your Restaurant

See how your numbers compare to industry quartiles.

Benchmark Yourself

Compare your restaurant against industry quartiles.

Your overall rating

Average

  • RevenueAverage
  • Owner SalaryAverage
  • Profit MarginAverage

Based on 680+ businesses U.S. restaurants (2025–2026). Methodology

Industry Comparisons

Side-by-side economics vs. related food businesses.

Frequently Asked Questions

How much revenue does a restaurant make?

Independent restaurants typically generate $450K–$1.6M in annual revenue, with a median around $850K. Fast casual averages ~$920K, casual dining ~$1.1M, and food trucks ~$380K. Location, seating, and average ticket size are the primary drivers.

What is a good restaurant profit margin?

A healthy net profit margin for an independent restaurant is 6–8%. Top-quartile operators achieve 10–14%. Below 4% is considered thin and vulnerable to cost shocks. Food and labor together consume 60–65% of revenue for most concepts.

How much do restaurant owners earn?

Owner-operators typically earn $55K–$120K annually, with a median around $92K. Small single-location owners often take $45K–$75K; established independents $75K–$110K; multi-location owners can earn $120K–$250K+ depending on scale and structure.

What is a restaurant worth?

Most independent restaurants sell for 1.8x–3.2x SDE, with a median of 2.4x. A restaurant with $1M revenue and $200K SDE might be valued around $480K. Revenue multiples (0.3x–0.6x) are sometimes used for high-volume, lower-margin concepts.