LTV · churn · CAC payback
Student Lifetime Value Calculator
Estimate student lifetime value from monthly ARPU, churn rate, and acquisition cost.
Student lifetime value tells you how much an enrolled student is worth over their full program — and whether your marketing spend pays back. Kids-focused schools often see $3,800–$6,200 LTV due to multi-year enrollment and family plans.
- Avg. Lifespan (months) ≈ 1 ÷ Monthly Churn Rate
- LTV = Monthly ARPU × Average Lifespan (months)
- Healthy LTV:CAC ratio is 3:1 or higher
Built for school owners evaluating intro offers, referral programs, and retention investments.
Source: BizMetricsHQ Composite martial arts school operator benchmarks (2025–2026). Methodology
Student Economics
Model LTV from revenue per student and churn.
Student Lifetime Value
$4,421
Typical vs benchmark · -$279 vs ~$4,700 median
Avg. Student Lifespan
26.3 mo
Implied Annual Retention
62.8%
LTV-to-CAC Ratio
26.8x
CAC Payback Health
Strong
Industry Benchmark
$3,800 – $6,200 typical LTV · 3:1+ LTV:CAC target
~$168/mo revenue per student
LTV Benchmarks
| Metric | Industry Range |
|---|---|
| Revenue Per Student | $120 – $220/mo |
| Monthly Churn | 2.5 – 6% |
| Student LTV | $3,800 – $6,200 |
| Customer Acquisition Cost | $100 – $280 |
Related Martial Arts Data
- Martial Arts School Revenue Benchmarks
Median $780K — revenue percentiles and revenue mix.
- Tuition Economics
Tuition MRR, fees, churn, and revenue per student benchmarks.
- Student Retention Dashboard
Retention, belt advancement, churn, and family renewal rates.
- School Valuation Multiples
SDE, EBITDA, and revenue multiples for martial arts school sales.
Related Tools
- Martial Arts School Revenue Calculator
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- Tuition Revenue Calculator
Model tuition MRR from active students and average monthly program fees.
- Student Capacity Calculator
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- Instructor Productivity Calculator
Benchmark revenue per instructor and teaching-hour economics.
- Martial Arts School Valuation Calculator
Estimate school value using SDE multiples and tuition recurring quality.
- Belt Testing Revenue Calculator
Model promotion fee revenue from testing cycles and student progression.
Frequently Asked Questions
How do you calculate martial arts student LTV?
LTV equals monthly revenue per student multiplied by average enrollment lifespan in months. At $168/mo and 3.8% churn, lifespan is ~26 months and LTV is ~$4,368.
What is a good student LTV for a martial arts school?
Kids-focused schools typically see $3,800–$6,200 LTV depending on belt testing upsells and family retention. Higher ARPU and lower churn drive top-quartile LTV.
What LTV:CAC ratio should a martial arts school target?
A 3:1 LTV:CAC ratio is the minimum for sustainable growth. Top schools achieve 4:1+ through family referrals while improving trial-to-enrollment conversion.