Membership · MRR
Membership Revenue Calculator
Model monthly recurring revenue from active members and monthly membership fees.
Membership MRR is a key growth lever for day spas. This calculator models recurring revenue from your active member base and benchmarks against typical spa membership fees.
- Membership MRR = Active Members × Monthly Fee
- Annual Membership Revenue = MRR × 12
- Membership plans lock in monthly visit cadence and smooth cash flow
Built for day spa owners tracking MRR growth, pricing tiers, and recurring revenue quality.
Source: BizMetricsHQ 100+ day spas (2025–2026). Methodology
Membership Inputs
Membership MRR
$25,020
Typical vs benchmark · $300,240/yr
Annual Membership Revenue
$300,240
Revenue per Member
$1,668
Industry Benchmark
Median ~$25,000/mo MRR
+$20 vs median
Industry Benchmarks
Monthly Membership Fee
$79 – $199/mo
Active Members (median)
80 – 250
Membership MRR (median)
$15K – $40K/mo
Membership Retention
60 – 78%
Related Day Spa Data
- Day Spa Benchmarks
Median $750K revenue — treatment value, revenue per therapist, and utilization ranges.
- Day Spa Profit Margins
Healthy range 10–18% net margin with strong membership volume.
- Day Spa Owner Income
Owner-operator median $110K; established spas $120K–$180K.
- Day Spa Valuation
SDE multiples 2.0×–3.5× at transaction.
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- Day Spa Startup Cost Calculator
Estimate total launch investment — buildout, treatment rooms, equipment, and working capital.
- Day Spa Break-even Calculator
Find the monthly revenue and appointments needed to cover fixed costs.
- Day Spa Valuation Calculator
Estimate spa value using SDE and day spa industry multiples.
- Revenue per Therapist Calculator
Benchmark each therapist's annual service revenue against industry ranges.
- Revenue per Treatment Room Calculator
Measure revenue productivity per treatment room annually.
- Client Lifetime Value Calculator
Estimate total revenue per client over their relationship with your spa.
- Treatment Room Utilization Calculator
Measure booked vs available room hours to spot idle capacity.
- Payroll Percentage Calculator
Track therapist wages and commissions as a percentage of revenue.
Frequently Asked Questions
What is MRR for a day spa?
Membership MRR equals active paying members multiplied by average monthly fee. A day spa with 180 members at $139/mo generates $25,020 in membership MRR — before à la carte treatments and retail.
What is a good membership price for a day spa?
Day spa membership plans typically range $79–$199/mo depending on included treatments. Plans bundling monthly massage, facial credits, and retail discounts command premium pricing.