Client LTV · revenue per client
Revenue Per Client Calculator
Calculate annual revenue per active client and client lifetime value for your veterinary clinic.
Client economics drive veterinary clinic valuation and marketing ROI. This calculator computes annual revenue per active client and lifetime value based on retention assumptions.
- Annual Revenue Per Client = Total Revenue ÷ Active Clients
- LTV = Annual Revenue Per Client × Retention Years
- Median active client generates $350–$900/year
Built for clinic owners evaluating client acquisition costs, marketing spend, and growth strategies.
Source: BizMetricsHQ 240+ veterinary clinics (2025–2026). Methodology
Client Metrics
Revenue Per Active Client
$375/yr
Typical vs benchmark
Client Lifetime Value
$2,250
LTV : CAC Ratio
12.5:1
CAC Payback Period
5.8 months
Client Benchmarks
Active Clients
2,000 – 4,500
Revenue / Client
$350 – $900/yr
Retention
4 – 7 years
LTV
$1,500 – $4,200
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Frequently Asked Questions
What is the average revenue per client for a veterinary clinic?
The median general veterinary clinic generates $350–$900 per active client annually. Clinics with strong wellness plans and specialty services can exceed $800/client; low-service rural clinics may be below $350.
How do you calculate client lifetime value for a veterinary clinic?
Client LTV = Annual Revenue Per Active Client × Average Retention Years. With $375/year revenue and 6-year retention, LTV is approximately $2,250. This helps evaluate marketing spend and new client acquisition ROI.
How many active clients does a veterinary clinic need?
A general veterinary clinic typically maintains 2,000–4,500 active clients (seen within 18 months). At $375/client/year, 3,200 active clients supports ~$1.2M in annual revenue before new client growth.
What is a good client acquisition cost for veterinary clinics?
Typical new client acquisition costs range $120–$250 depending on market and channel. With $2,250 LTV and $180 CAC, the LTV:CAC ratio of 12.5:1 is healthy. Payback within 4–6 months is the target.