Patient LTV · revenue per patient

Revenue Per Patient Calculator

Calculate annual revenue per active patient and patient lifetime value for your dental practice.

Patient economics drive dental practice valuation and marketing ROI. This calculator computes annual revenue per active patient and lifetime value based on retention assumptions.

  • Annual Revenue Per Patient = Total Collections ÷ Active Patients
  • LTV = Annual Revenue Per Patient × Retention Years
  • Median active patient generates $900–$1,100/year

Built for practice owners evaluating patient acquisition costs, marketing spend, and growth strategies.

Source: BizMetricsHQ 310+ dental practices (2025–2026). Methodology

Patient Metrics

Revenue Per Active Patient

$1,200/yr

Strong vs benchmark

Patient Lifetime Value

$8,400

LTV : CAC Ratio

33.6:1

CAC Payback Period

2.5 months

Patient Benchmarks

  • Active Patients

    1,200 – 1,800

  • Revenue / Patient

    $900 – $1,100/yr

  • Retention

    5 – 8 years

  • LTV

    $5,000 – $8,000

Frequently Asked Questions

What is the average revenue per patient for a dental practice?

The median general dentistry practice generates $900–$1,100 per active patient annually. Practices with strong hygiene recall and treatment acceptance can exceed $1,200/patient; Medicaid-heavy practices may be below $800.

How do you calculate patient lifetime value for a dental practice?

Patient LTV = Annual Revenue Per Active Patient × Average Retention Years. With $1,000/year revenue and 7-year retention, LTV is approximately $7,000. This helps evaluate marketing spend and new patient acquisition ROI.

How many active patients does a dental practice need?

A solo general practice typically maintains 1,200–1,800 active patients (seen within 18 months). At $1,000/patient/year, 1,500 active patients supports ~$1.5M in annual collections before new patient growth.

What is a good patient acquisition cost for dentistry?

Typical new patient acquisition costs range $150–$350 depending on market and channel. With $7,000 LTV and $250 CAC, the LTV:CAC ratio of 28:1 is healthy. Payback within 3–4 months is the target.