SDE multiples · valuation benchmarks

Pool Service Valuation Calculator

Estimate what your pool service company is worth using SDE multiples and revenue benchmarks.

Pool service business valuation is driven by recurring revenue quality, route density, and customer retention. This calculator applies industry-standard SDE multiples to estimate your company's market value.

  • Estimated Value = SDE × Industry Multiple (typically 3.0x–4.5x)
  • SDE = Net Profit + Owner Salary + Add-backs
  • Median pool service company sells at ~3.6x SDE

Built for pool service owners planning an exit, buyers evaluating acquisitions, and brokers pricing listings.

Source: BizMetricsHQ 190+ pool service companies (2025–2026). Methodology

Business Financials

Estimated Value

$1,238,400

Range: $1,032,000$1,548,000

SDE-Based Value

$1,238,400

Revenue-Based Value

$1,140,000

Industry Multiples

  • Revenue Multiple

    0.9x – 1.6x

    Median 1.2x

  • SDE Multiple

    3.0x – 4.5x

    Median 3.6x

  • EBITDA Multiple

    4.5x – 7.0x

    Median 5.8x

Frequently Asked Questions

How are pool service businesses valued?

Most owner-operated pool service companies are valued using SDE multiples, typically 3.0x–4.5x. A company with $344K SDE at 3.6x would be worth ~$1.24M. Revenue multiples (0.9x–1.6x) are used as a cross-check.

What is a good SDE multiple for a pool service company?

The median SDE multiple for owner-operated pool service businesses is 3.6x. Companies with 80%+ recurring revenue, dense routes, and low churn command 4.0x–4.5x.

How much is a pool service company with $950K revenue worth?

A pool service company with $950K revenue and $344K SDE typically sells for $1.0M–$1.55M (3.0x–4.5x SDE), with a median around $1.24M at 3.6x. Recurring contract penetration significantly affects value.

What increases pool service valuation multiples?

High MRR percentage, route density, commercial account mix, documented SOPs, and owner-independent operations all support premium multiples. Heavy owner dependence or high churn compresses value.