Patient LTV · revenue per patient

Revenue Per Patient Calculator

Calculate annual revenue per active patient, patient lifetime value, and acquisition payback for your PT clinic.

Patient economics drive growth, marketing efficiency, and long-term clinic value. This calculator converts your revenue and retention assumptions into revenue per patient, LTV, and CAC efficiency metrics.

Revenue Per Patient = Annual Revenue ÷ Active Patients
LTV = Revenue Per Patient × Retention Years
Typical PT patient value ranges from $1,200 – $3,500

Built for PT clinic owners and operators evaluating referral ROI, marketing channels, and patient retention strategies.

Source: BizMetricsHQ 180+ physical therapy clinics (2025–2026). Methodology

Patient Metrics

Active PatientsAnnual Revenue

Average Retention (Years)New Patients Per MonthPatient Acquisition Cost

Revenue Per Active Patient

$607/yr

Typical vs benchmark

Patient Lifetime Value

$1,821

LTV : CAC Ratio

8.7:1

CAC Payback Period

4.2 months

Patient Benchmarks

Active Patients
800 – 2,000
Revenue / Patient
$450 – $850/yr
Visits / Episode
8 – 14 visits
Patient LTV
$1,200 – $3,500

Data Sources & Methodology

How we calculate physical therapy clinic benchmarks

Published in line with Google E-E-A-T guidelines: we disclose sample size, data vintage, primary sources, calculation formulas, and known limitations on every benchmark and calculator.

Sample size: 180+ physical therapy clinics
Data vintage: 2025–2026
Geography: United States
Last updated: June 2026
NAICS codes: 621340 (Offices of Physical, Occupational and Speech Therapists)

Operator benchmark sources

BizMetricsHQ owner-operator panel — Survey data from U.S. outpatient physical therapy clinics ($500K–$1.8M revenue), normalized for solo vs multi-therapist models.
Business-for-sale listings (BizBuySell, PT practice brokers) — Physical therapy clinic listings with disclosed revenue, EBITDA, SDE, and therapist count (2023–2026).
APTA Private Practice Section benchmarks — National PT practice revenue, visit volume, reimbursement, and staffing trends.
SBA 7(a) loan performance (NAICS 621340) — Loan performance benchmarks for PT clinic acquisitions and startups.
CMS Medicare Physician Fee Schedule (PT services) — Reimbursement benchmarks for evaluation and treatment codes.

Calculation formula

Patient lifetime value
LTV = Revenue Per Episode × Average Episodes × Retention Years
Median active patient generates $900–$2,400 over 3–5 years.

Limitations

Benchmarks reflect U.S. outpatient physical therapy clinics; home health and hospital-based PT vary significantly.
Payer mix (Medicare, commercial, workers' comp, cash-pay) materially affects revenue per visit and margins.
Direct-access vs referral-dependent clinics differ on marketing spend and new patient acquisition costs.
Figures are directional planning tools — not substitutes for CPA review, practice valuation, or legal advice.

Full methodology: How BizMetricsHQ calculates benchmarks →

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Frequently Asked Questions

What is average revenue per patient for a PT clinic?

Many outpatient PT clinics generate around $450–$850 per active patient per year, with a median near $607. Clinics with higher visit completion, stronger payer mix, and cash-pay programs often trend toward the high end.

How do you calculate patient lifetime value in physical therapy?

Patient LTV is calculated as annual revenue per active patient multiplied by average retention years. If your clinic generates $600 per patient annually and retains patients for 3 years, patient LTV is about $1,800.

What is a healthy LTV:CAC ratio for PT clinics?

A healthy PT target is typically 4:1 or higher, with top-performing referral and marketing channels often above 6:1. Ratios below 3:1 usually indicate either high acquisition cost, weak retention, or low revenue per patient.

How quickly should patient acquisition spend pay back?

Many PT clinics target CAC payback in under 6 months. Faster payback improves cash flow and supports sustainable growth, especially for clinics funding expansion through retained earnings or debt.